Elevate Your Branding Narrative: Here’s How!

You have a brand that just hasn’t taken off and you’re unsure why. Creating a branding narrative may be what you need to connect with your audience.

Everybody loves a good story, so how can you use a branding narrative to your advantage? When you think about your brand identity, you may have a few keywords or phrases that describe it, but this only gives you a surface-level description of what your brand truly means. 

Using a branding narrative can help you to connect to potential customers or followers, which can ultimately allow your brand to make a bigger impact. You want to ensure that you have a distinguished brand that sets you apart from the rest! This article can provide you with tips to use narrative to build your brand identity.

The Value of Storytelling With Brand Identity

When we start businesses, we can often forget about how important our brand identity is. We’re so worried about the product or services that we’re producing that we don’t put the effort into the image we’re putting out there. When you understand the value of brand identity, you will realize how important it is to create an engaging narrative.

Audience Connection

One of the most important reasons why you should have a high-quality brand identity is because it’s a way for you to connect with your audience. People are more likely to connect with you as a business or brand identity when there’s something personal and engaging that they can relate to. 

When you have a solid brand identity that is descriptive and easy to understand, it builds your credibility massively. This means that potential customers or audience members are willing to purchase that product, subscribe to your channel, or order a service from you.

You’ll find that you attract so many potential customers because your branding narration really resonates with them. Having a specific brand story also helps you to attract a target audience that is most suitable for what you’re providing! 

For example, if you provide beauty products through affiliate links, your brand can attract the right target market who are looking for a trustworthy beauty influencer who can suggest affordable yet high-quality brands. 

Standing Out From the Competition

Whether your branding narrative is for your business, personal blog, writing persona, or anything else, you’re going to find yourself surrounded by competition. In every industry or field, there’s competition, so it’s imperative that you find unique ways to stand out. Having a brand narrative that people connect with is a great way for you to make your mark as a brand.

If you’re a business owner, you will find that people choose your products or services over your competitors because of that personal approach. They trust you because of your story and want to experience the narrative for themselves.

How to Create a Branding Narrative 

Now that you know how important it is to have a brand identity that relays a story, you may be wondering how you can accomplish this. You don’t have to be the best storyteller to be able to create a brand narrative. All you need to do is follow these few steps. 

Step 1: Define Your Brand 

Before you even start creating a brand narrative, you need to be able to define your brand first. You may have already done this, but how specifically and accurately did you really define it? When people define their brands, they are often really broad and vague. 

To really make a mark in your industry and with your target audience, you’re going to want to define your brand in a specific and intriguing manner. It’s valuable for you to take some time now to define your brand. Answering the following questions can help you to get on the right track:

• What does your brand provide? Start by identifying what you provide as a brand. Is this a business or an influencing platform? Specify each specific product or service you provide. Once you identify the different things you serve, you can choose what type of story your brand needs to tell.
• What motivated you to start this brand? The origin of your brand says a lot about what its story is. Knowing what motivated you to start the business or platform can help you to understand its purpose. This can be the foundation of your brand identity. 

Once you answer these questions, you may find that you start to remember why your brand was started in the first place. This gives you a perspective that makes you feel more inspired to create a captivating brand narrative. 

Step 2: Outline Key Concepts of Your Brand 

You may have briefly discovered and defined your key concepts as a brand in the previous step. Knowing the key concepts of your brand is so important, as this can be the foundation of your storyline. You may be wondering yourself, what does the key concept of a brand even mean?

The key concept of your brand aligns with the goal of your brand and the values and missions you follow. When we start a brand, we all have a goal for it, as well as we have values that we prioritize along the journey. 

What did you want your brand to accomplish in your life and the lives of your customers or followers? Understanding this will allow you to be aware of the foundation of your brand.

Step 3: Create Your Story

You now know all of the necessary details of your brand that can help you to curate a well-thought-out story that your audience would love. This step may take a lot more thought, creativity, and imagination, so you can come up with a one-of-a-kind narrative. The following tips can help you to create a suitable story for your brand: 

• Be creative. Your story can be anything you want it to be. When you explore your own creativity, you will be surprised by the fascinating story you come up with. These are all simple suggestions that can inspire you to create your own story.
• Consider your motives. What is the message that you want to portray with your brand? Considering your motives will help you to use a narrative that builds your brand into something you’ve been working toward as a business or individual.

It’s important for you to realize that your story doesn’t necessarily have to be a traditionally structured story, as it can be expressed in many different ways. For example, if you’re explaining your brand to a potential client, you want to use a punchy few sentence to describe it. 

You don’t want to spend long explaining your brand’s narrative and end up losing interest. Your story can be portrayed in a few words, as it’s all about capturing the essence of your brand, its origin, and your goals. 

Using Content for Brand Storytelling 

To get your branding narrative across, you should be creating and publishing content that represents your brand accurately. Within this content, potential customers will be able to see what your business is about before they purchase from you. Creating engaging content also helps you to build a following if this is your goal for your brand.

Advertisements

One of the most influential ways for you to spread your brand message and story is through advertisement. When you’re creating an advert for your business, you don’t want to write a long-winded story that the audience would find no interest in. Find a few phrases that sum up your brand’s story in a concise and informative manner. 

Writing Articles

A quick and easy way for you to get content out there that reflects your brand identity is by writing engaging articles. These articles don’t always have to be based on your story, as they can be written in a way that displays your narrative without directly bringing it up. This means that you should keep the essence of your brand in each article you write and publish. 

Creating a blog for your website as a business or personal influencer can only do wonders for your brand. Posting regular content on this blog can help you to build a relationship with your audience, which ultimately helps your brand build a loyal following.

You can either write these articles for yourself in your spare time or seek professional services to help you create quality content. The most valuable way to keep your narrative alive and evolving is by uploading content as regularly as you can!

Creating Videos

The narrative content that you release doesn’t necessarily have to be in written form, as you can create videos for your audience. If you feel as though your target market isn’t people who would spend their time reading lots of content, then this medium is the perfect option for you. These are some examples of video content that can further narrate your brand identity:

• Explainer videos. If you’re starting a business, website, or platform of any sort, you may want to release an explainer video that details what it’s all about. This gives you the opportunity to let your audience know what your brand is about and why they should stick around. 
• YouTube videos. A great way to connect with your audience is by recording your own YouTube videos. This is a way for you to portray your brand’s narrative while giving them that personal interaction through your video.
• Animated videos. A fun and interesting way to create descriptive videos is by exploring animation. Platforms like Vimeo can provide you with animated templates that allow you to explain your brand to your audience. 

Video content can be extremely valuable, as it is easy for people to fully engage with your content. You may find that people resonate with video content more, as it portrays a more vivid narrative for them.

In Summary 

Once you’ve discovered how to create a branded narrative and use storytelling to distinguish your brand identity, you will see how it improves your overall business. You’re able to connect with your target audience, which helps you reach new heights. 

Only you’re able to create a story for your brand, as you can make something personal and relative. When you create this narrative, you’re able to keep it in mind with everything you do and say regarding your brand. 

You don’t need to be an expert storyteller to create brand narration, but if you’d like to learn more about storytelling, feel free to explore more of our blog articles!